A Better Model
What is Direct Primary Care?
Direct Primary Care (DPC) is a healthcare model that removes the insurance middleman from the patient-physician relationship. Instead of billing insurance for every visit, you pay a simple monthly membership fee — and in return, you get unlimited access to your doctor.
Think of it like a gym membership for your healthcare. One predictable monthly cost covers all of your primary care needs, with no surprise bills, no co-pays, and no deductibles for the services included in your membership.
Simple and Straightforward
How Direct Primary Care Works
Enroll as a Member
Choose your membership plan and sign up. No insurance forms, no referrals needed.
Access Your Doctor
Contact Dr. Price directly by phone, text, or email. Schedule same-day or next-day appointments.
Get Unhurried Care
Every visit is thorough and personal. No rushed 7-minute appointments — Dr. Price takes the time you need.
See the Difference
DPC vs. Traditional Primary Care
Common Questions
Frequently Asked Questions
Do I still need health insurance?
DPC covers your primary care needs, but we recommend maintaining a health insurance plan (such as a high-deductible plan or catastrophic plan) for hospitalizations, specialist care, and emergencies. Many members pair DPC with an affordable high-deductible plan and find they save money overall.
Can I use my insurance for DPC visits?
DPC operates outside of insurance. We do not bill insurance companies for your membership or office visits. This is what allows us to spend more time with you and offer same-day access — we're not beholden to insurance company rules and paperwork.
What services are included in my membership?
Your membership includes unlimited office visits, same-day and next-day appointments, telemedicine consultations, direct physician access by phone/text/email, lab and imaging ordering with same-day result calls, and chronic disease management.
What about labs, imaging, and prescriptions?
Dr. Price orders labs and imaging at wholesale prices — often significantly less than what you'd pay through insurance. We pass these savings directly to you. Prescriptions are handled the same way, with Dr. Price helping you find the most affordable options.
Is DPC only for healthy people?
Not at all. DPC is especially beneficial for patients with chronic conditions like diabetes, hypertension, or thyroid disorders. The unlimited visits and direct access to your physician make managing ongoing health conditions much easier and more effective.
Ready to Try a Better Way?
Join Prescott Professional Healthcare and see what personalized medicine feels like.